What is Digital Asset Management (DAM)?
A Digital Asset Management solution is a software and systems solution that provides a consistent approach to efficiently store, organize, manage, acquire and distribute an organization’s digital assets. Digital Asset Management (DAM) can relate to the workflow as well as to some form of information management technology or the digital asset management system. The operation of DAM helps many organizations to create a central place where they can access media assets.
Digital assets are an important part of DAM’s business. This is a valuable file type owned by a company or individual, presented digitally, searched for by metadata, and includes access and usage rights. There are many types of Digital Assets Management, which include:
- Sound content
- Media files
- All digital media, including copyright
The DAM solution simplifies asset management and optimizes rich media production, especially in sales and marketing organizations, by creating a centralized digital asset management system. Provides brand consistency through automated active updates and brand integration guidelines, providing a single source of truth for businesses and a more consistent user experience for outsiders.
Modern digital content management teams and marketers rely on DAM to reuse content, reduce unnecessary production costs, and increase workflows with invaluable search capabilities. Given the high visibility of brand assets and marketing assets across digital channels such as social networks, it is important for brands to be consistent in their images and messaging to build brand reputation and drive business growth. It is therefore not surprising that digital asset management platforms have become an important part of digital transformation efforts.
How DAM software works
Using a DAM solution requires several steps:
Resource Creation: Creating file formats and markup templates create digital files for encryption. This standard facilitates record finding and easy access.
Coding and indexing: To facilitate resource discovery, metadata can identify digital content by attributes such as source type (e.g. white paper), the publication (e.g. new), and media type (e.g. video). ) and the technology used (e.g. Photoshop, etc.). These IDs form an index and items with common tags are grouped together for better identification.
Applications – This indexing can be used to enable rules-based workflows, processes, and process automation.
Versioning – Versioning is becoming increasingly important for workflow automation, as it ensures that when new features are released, the newest and most recent sources are used, and it also ensures that only the newest are on disk and accessed. Version for review and use.
Rights management – Rights management ensures that only those who have been granted rights can use the resource. This option protects company assets from theft, accidental corruption, or abandonment.
Maintenance: An internal audit should be performed to assess the effectiveness of the DAM and identify areas for improvement. Likewise, regulators can evaluate a DAM solution to ensure compliance with an organization’s technology and processes. In highly regulated industries such as finance and healthcare, two types of controls are routinely performed.
DAM solutions can be deployed in the field, in the cloud, or in a hybrid topology. Cloud storage, management, and deployment can be a cost-effective, secure, scalable, and flexible option for any organization.
The benefits of Digital Asset Management (DAM)
Transport costs were reduced and electricity distribution improved. By placing valuable assets in DAM, organizations can find and reuse these assets, reduce production costs and optimize software applications. Lower costs encourage resource allocation to other parts of the business. Development benefits help bring devices and solutions to market faster.
Be clear with the organization. Because DAM provides users with a clear and comprehensive overview of digital assets, it influences content planning and implementation. This can improve collaboration between different actors or allow for better planning by eliminating two projects.
When companies organize their content and user flow, they can deliver content and sales to their target audience at the right time. DAM empowers organizations to create customer experiences by creating and maintaining strong relationships that accelerate and effectively engage potential and existing customers throughout the buying cycle.
DAM ensures consistency between information, location, visual representation, and other forms of brand integrity. With DAM, business sites and teams can reuse data from other tools to work more efficiently and create a more accurate business vision.
Licenses, legal documents, documents, and other resources can play an important role in complying with industry or government regulations. By quickly preparing and sourcing these services, organizations can save time and money and disrupt business operations.
The history and future of DAM
The rise of desktop publishing in the late 1980s allowed printers, publishers, and publishers to digitize text, images, and illustrations. These files are too large for most internal hard drives and were transferred to external media with simple metadata tags. They are organized in simple, hierarchical files and folders.
In 1992, Canto Software launched Cumulus – one of the first DAM systems. It was a separate, standalone solution with thumbnail view, metadata indexing, and search capabilities. While early DAM solutions made finding, viewing, and restoring content easy, file sharing was not easy.
In the early 2000s, server-based DAM made it possible to share files online. Recently, cloud storage has provided an alternative for storing, managing, and sharing digital content.
DAMs have rapidly evolved into integrated libraries that can deliver content to a variety of devices, systems, and archives. Application Programming Interfaces (APIs) have made it possible to quickly and efficiently integrate applications between different applications and to meet specialized needs.
It is now common practice to incorporate AI into a DAM system – intelligent branding and content integration, including video and speech recognition. IBM Watson Video Development can analyze video streams using deep learning technology, while the IBM Block Chain Platform provides enhanced DAM protection. Machine learning enables DAM systems to anticipate content requirements and make recommendations to users. Because these marketing actions are executed quickly, often in minutes or less, organizations can make near real-time changes to gain a competitive advantage.
Why Digital Asset Management Is Important
There are many reasons why digital asset management is important. Below we focus on three major benefits.
Digital assets can be used by many teams in your company – your sales, marketing, and customer service teams are just a few. With DAM, these teams do not have to request assets from designers. Teams can access these resources from a central location, while designers can focus on creating more. This will help increase productivity and efficiency throughout the business.
Your brand is made up of several key elements, including your logo, color palette, and typography. If employees do not have access to these resources, they may be using outdated or incorrect versions of these resources. This can weaken your brand identity. With DAM, you can keep all your most important update items in one place to ensure that all internal teams (and external people such as partners, affiliates, agencies, and customers) have access to the correct files.
Without a DAM, employees could store and share digital assets via email, Slack or even SMS, Google Drive, Dropbox, or all of the above. Since these assets are floating in different places, it is very difficult to protect them and make sure that they can only be accessed by authorized users. A dam solves these problems. By keeping your files in one central place, you can set permissions and guidelines to control who can access them and how they can be used.
12 Benefits of a Digital Asset Management System
The range of benefits for internal and external organizations available for branding in this area is extensive, but there are many common themes.
- Quickly search for technology assets with minimal settings.
- Configure the property class
- It keeps all network assets on the same level.
- Avoid copying computer text
- Make sure computer property can never be misused
- You can access and share the files with your friends and family.
- Build and collaborate on technology assets in one place.
- Easily share business information through various technologies: CMS, social media, and more.
- Maintain reference consistency
- Set enrollment dates for licensed assets
- Identify opportunities to reuse technology assets
- Check how the resources work, where they are used and who uses them